König, Ingo; Steinborn, Patricia; Deubele, Theresa; Raupach, Valeria; Reelfs, Torben and Zieger, Martin (2005) Die Wahrnehmung von Leistungen direktabsetzender Betriebe des ökologischen Landbaus durch Verbraucher. [Perception of direct marketing organic farms through the customer.] In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.
In a holistic approach customers were asked in qualitative interviews about their perception of organic farms which run their own shops. Besides the organic quality they like the competent service, the traditional look and details. They regard the farms shops as pleasant. Many customers visit the farm and animals. Other consumers living near the farm like a wide range of products contact to their neighbourhood and exchange information. The seasonal fluctuations in supply are accepted. Most customers, though different in age and motivation, are aware of ecological and health topics. Customers praise the good taste, the real freshness and good quality. In a second series of Interviews customers of organic shops were asked to define the farm shop related meaning of the word “atmosphere”. They regard it as the classical idyllic small farm agriculture.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Poster|
|Keywords:||Direktvermarktung, Hofladen, Atmosphäre, Kunde [direct marketing, farm shop, atmosphere, customer]|
|Subjects:|| Food systems > Markets and trade|
Farming Systems > Farm economics
|Research affiliation:|| International Conferences > 2005: Scientific Conference on Organic Agriculture|
Germany > University of Berlin - HU > Organic Agriculture and Horticulture
|Deposited By:||König, Ingo|
|Deposited On:||05 Mar 2005|
|Last Modified:||12 Apr 2010 07:30|
|Document Language:||German - Deutsch|
|Refereed:||Peer-reviewed and accepted|
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