Organic Eprints frontpage
 about    browse    search    register    user area    help 

3782: Die Wahrnehmung von Leistungen direktabsetzender Betriebe des ökologischen Landbaus durch Verbraucher [Perception of direct marketing organic farms through the customer]

König, Ingo; Steinborn, Patricia; Deubele, Theresa; Raupach, Valeria; Reelfs, Torben and Zieger, Martin (2005) Die Wahrnehmung von Leistungen direktabsetzender Betriebe des ökologischen Landbaus durch Verbraucher [Perception of direct marketing organic farms through the customer]. Poster presented at 8. Wissenschaftstagung Ökologischer Landbau - Ende der Nische, Kassel, 01.03.2005 - 04.03.2005; Published in Heß, J and Rahmann, G, Eds. Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau.

Full text available as:
PDF - Requires Adobe Acrobat Reader or other PDF viewer.

Summary

In a holistic approach customers were asked in qualitative interviews about their perception of organic farms which run their own shops. Besides the organic quality they like the competent service, the traditional look and details. They regard the farms shops as pleasant. Many customers visit the farm and animals. Other consumers living near the farm like a wide range of products contact to their neighbourhood and exchange information. The seasonal fluctuations in supply are accepted. Most customers, though different in age and motivation, are aware of ecological and health topics. Customers praise the good taste, the real freshness and good quality. In a second series of Interviews customers of organic shops were asked to define the farm shop related meaning of the word “atmosphere”. They regard it as the classical idyllic small farm agriculture.

Document Language:Deutsch - German
Keywords:Direktvermarktung, Hofladen, Atmosphäre, Kunde [direct marketing, farm shop, atmosphere, customer]
Subject Areas: Food systems > Markets and trade
Farming Systems > Farm economics
Research affiliation: International Conferences > Scientific Conferences for Germany, Austria and Switzerland > Scientific conference 2005
Germany > Univ. Berlin (HU) > Organic Agriculture and Horticulture
Orgprints ID Number:3782
Contact:König, Ingo
Deposited On:05 March 2005
EPrint Type:Conference poster
Published?:Published
Peer Review Status:Peer-reviewed and accepted

Archive Staff Only: edit this record