3710: Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland [Comparison of marketing activities for organic products in retail chains: Hungary, Czech Republic, Germany]
(2005) Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland [Comparison of marketing activities for organic products in retail chains: Hungary, Czech Republic, Germany]. Paper presented at 8. Wissenschaftstagung der Ökologsichen Landbau; Published in Heß, J and Rahmann, G, Eds. Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau. kassel university press GmbH, Kassel.
Full text available as: |
Summary
The organic markets in Western European countries like Germany and Middle and Eastern European countries like Hungary and Czech Republic are at different levels of development. While in Germany the per capita consumption of organic food in 2002 was app. € 32 in the Czech Republic the corresponding value was app. € 0,50 and in Hungary app. € 0,39. The paper describes and analyses the results of store-checks conducted in outlets of selected retail chains in the named three countries. Main objective is to compare marketing activities of conventional retail chains, as main driving actor group for the market development, with regard to organic products.
| Document Language: | Deutsch - German |
|---|---|
| Keywords: | Marketing, Bio-Produkte, Marketingstrategie, LEH, Deutschland, Tschechische Republik, Ungarn, Markt, Trendstudien Handel |
| Subject Areas: | Food systems > Markets and trade "Organics" in general > Country reports > Hungary "Organics" in general > Country reports > Germany "Organics" in general > Country reports > Europe |
| Research affiliation: | International Conferences > Scientific Conferences for Germany, Austria and Switzerland > Scientific conference 2005 Switzerland > FiBL > Socio-Economics |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 3710 |
| Contact: | Kovacs, Annamaria |
| Deposited On: | 05 March 2005 |
| EPrint Type: | Conference paper |
| Published?: | Published |
| Peer Review Status: | Peer-reviewed and accepted |
| Related Links: | http://www.fibl.org/forschung/sozio-oekonomie/markt/index.php |
Archive Staff Only: edit this record
