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Warum deutsche Verbraucher Einzelmerkmale des Öko-Landbaus stärker präferieren als das Gesamtsystem Öko-Landbau

Stolz, Hanna (2005) Warum deutsche Verbraucher Einzelmerkmale des Öko-Landbaus stärker präferieren als das Gesamtsystem Öko-Landbau. [Why German consumers prefer single characteristics of organic farming more than the whole system.] In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.

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Summary

In March 2004, a representative consumer survey was published with the topic “criteria for the purchase of food”, commissioned by the German Ministry of Consumer Protection, Food and Agriculture. The results showed that several individual criteria enclosed in the organic production system were considered as “very important” for food purchase, whereas the criterion “origin from organic agriculture” was less important. Possible reasons for this contradictory phenomenon were analysed in an explorative study by running three focus group discussions.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Verbrauchereinstellungen und -erfahrungen, Öko-Lebensmittel
Subjects:"Organics" in general
Research affiliation: Germany > University of Kassel > Department of Agricultural- and Food Marketing
International Conferences > 2005: Scientific Conference on Organic Agriculture
Deposited By: Stolz, Dipl.-Ing. Hanna
ID Code:3381
Deposited On:05 Mar 2005
Last Modified:28 Jun 2010 10:44
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted

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