3372: Etablierung Panel basierter Marktforschung auf dem deutschen Öko-Markt [Establishment of panel based market research at the German organic market]
(2005) Etablierung Panel basierter Marktforschung auf dem deutschen Öko-Markt [Establishment of panel based market research at the German organic market]. Paper presented at 8. Wissenschaftstagung Ökologischer Landbau - Ende der Nische, Kassel, 01.03.2005 - 04.03.2005; Published in Heß, J and Rahmann, G, Eds. Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau. kassel university press GmbH, Kassel.
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Summary
To date, it is difficult to get reliable and detailed data on real consumer purchasing behaviour and market structure in general for the German organic food market. This deficit can be solved by using methods of tracking research. Consumer panels and retail tracking are the most established types to obtain useful information on marketing and sales controlling. Thus, the recent development of panel research on the organic food market is analysed in this paper. Main focus is given to running retail tracking and to already completed but solely consumer panels for the organic food market in Ger-many. The identified strength and weaknesses will then provide an outlook on possi-bilities and future development of these marketing research instruments.
| Document Language: | Deutsch - German |
|---|---|
| Keywords: | Marktforschung, Panelanalyse, Methodenbewertung |
| Subject Areas: | Food systems > Markets and trade Knowledge management > Research methodology and philosophy > Specific methods > Surveys and statistics |
| Research affiliation: | International Conferences > Scientific Conferences for D,A,CH (Wissenschaftstagung) > Scientific conference 2005 |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 3372 |
| Contact: | Niessen, Dipl.- Ing. sc. agr. Jan |
| Deposited On: | 05 March 2005 |
| EPrint Type: | Conference paper |
| Published?: | Published |
| Peer Review Status: | Peer-reviewed and accepted |
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