Nielsen, Thorkild (2018) Perspektiver for økologisk fisk. [Perspectives of organic fisk.] .
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Microsoft Word
- Danish/Dansk
20kB |
Summary
En analyse af forbrugernes opfattelse af økologisk fisk viste bl.a. at, op attelsen af økologisk fisk var påvirket af den generelle opfattelse af opdrættet fisk. Ofte var opdrættet fisk forbundet med noget negativt - på linje med industrialiseret landbrug og i modsætning til ”vilde fisk”. Meget få forbrugere var i stand til at identificere regler for økologisk fisk og ofte sammenblandedes de med MSC, ASC og andre certificeringer. Der er således behov for en systematisk kommunikationsplan for økologisk fisk med henblik på at øge forbrugernes bevidsthed om hvad økologiske ørred er; at det er opdrættet, og at økomærket ikke er det samme som miljømærkerne MSC og ASC.
Summary translation
An analyses among consumers concluded, that there is a need of a consumer targeted communication plan with focus on awareness of organic fish, which is farmed and controlled following specific regulations on organic aquaculture, and that the organic label is different from the ecological labels MSC, ASC etc. Denmark currently being among the World biggest producers of organic trout and among the biggest producers in EU – opens potential for increasing the production to fill the gap from the increased demand for organic products in the European markets.
| EPrint Type: | Report |
|---|---|
| Keywords: | Organic trout, consumers, aquaculture, organic label, price, credibility, sustainability |
| Subjects: | Farming Systems > Farm economics Farming Systems > Social aspects Environmental aspects > Air and water emissions |
| Research affiliation: | Denmark > Organic RDD 2 > RobustFish |
| Deposited By: | Jokumsen, Senior Advisory Scientist Alfred |
| ID Code: | 33699 |
| Deposited On: | 23 Aug 2018 10:07 |
| Last Modified: | 23 Aug 2018 10:07 |
| Document Language: | Danish/Dansk |
| Status: | Submitted |
| Refereed: | Not peer-reviewed |
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