Moschitz, Heidrun and Oehen, Bernadette (2017) Beer from the mountains – Value creation through bridging rural/urban and local/global. In: Institute of Sociology, Jagiellonian University Krakow (Ed.) XXVII European Society for Rural Sociology congress On-line Proceedings, pp. 248-249.
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Document available online at: http://www.esrs2017.confer.uj.edu.pl/congress-proceedings
Summary
This paper presents a case study of a farmers’ cooperative, Gran Alpin, selling mountain cereal products to mainly urban consumers. It employs and constantly reproduces values of local and place while marketing to mostly extra-local consumers. High levels of trust are maintained through multiple relations in the local network and decisive for successfully transporting the cooperative’s values from the local to the global, from the rural to the urban.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | rural development; urban-rural relationships; value chain; local; global; food network |
| Agrovoc keywords: | Language Value URI English UNSPECIFIED UNSPECIFIED English UNSPECIFIED UNSPECIFIED English UNSPECIFIED UNSPECIFIED |
| Subjects: | Food systems > Markets and trade Food systems > Policy environments and social economy Food systems > Produce chain management |
| Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Rural sociology |
| Horizon Europe or H2020 Grant Agreement Number: | 613609 |
| ISBN: | 978-83-947775-0-0 |
| Deposited By: | Moschitz, Heidrun |
| ID Code: | 32145 |
| Deposited On: | 29 Nov 2017 08:37 |
| Last Modified: | 09 Nov 2021 15:38 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
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