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Comparison of Seafood and Agricultural Ecological Premiums1

Ankamah-Yeboah, Isaac; Nielsen, Max and Nielsen, Rasmus (2017) Comparison of Seafood and Agricultural Ecological Premiums1. [Sammenligning af merpriser på økologiske fisk med merpriser på andre økologiske fødevarer.] JEL, 1, pp. 1-14. [Submitted]

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Summary

The report compares ecolabeled seafood premiums observed in the market with consumers’ stated willingness to pay premiums. Also ecolabeled premiums in the agricultural sector were examined. The next issue addressed was the sensitivity of changes in the price and premiums of ecolabeled seafood. Empirical findings showed that all things being equal, consumers stated willingness to pay reflects in their actual market behavior though they may pay less than stated. Premiums observed in the aquaculture (24-38%) appear to be generally higher than the fisheries (10-13%). Stated premiums for environmentally sound seafood production however ranged from 15-50%. In the agricultural sector, revealed premiums mostly seem to lie in range of 10-50% with few extremes and stated premiums in the range of 4-300%. Fresh and perishable organic food products tend to attract higher premiums. Stated premiums were conditioned on a number of factors but most evident was consumer’s level of knowledge about ecolabel programs and the aesthetic quality comparable to conventional products. Though premiums varied by consumer segments, reduction in premiums were associated with increase in the number of consumers eager to switch to organic products. Also ecolabeled agricultural products generally appear to be more elastic than conventional products, an indication that reduction in prices would increase the market demand.

Summary translation

Rapporten sammenligner merpriser på økomærkede fiskeprodukter observeret på markedet med forbrugernes erklærede villighed til at betale merpriser. Også økomærkede merpriser på andre fødevarer undersøges. Det næste forhold der undersøges er følsomheden af priser og merpriser på økomærkede fiskeprodukter. Empiriske undersøgelser viser, at alt andet lige, vil forbrugernes erklærede betalingsvillighed afspejle sig i deres indkøbsadfærd, selvom de muligvis vil betale mindre end erklæret. Merpriserne observeret for opdrættede fisk (på 24-38 %) synes at være højere end observeret for vildtfangede fisk (på 10-13 %). Erkærede merpriser på miljøvenlige produktionsmetoder for fiskerprodukter varierer dog fra 15-50 %. For landbrugsprodukter finder de fleste merpriser på 10-50 % med få ekstremer. Erklærede betalingsvilligheder er i størrelsesordenen 4-300 %. Ferske og letfordærvelige økologiske fødevarer har generelt højere merpriser. De erklærede betalingsvilligheder er betinget af en række faktorer, vigtigst var forbrugernes vidensniveau i relation til økomærkerne, samt til den æstetiske kvalitet i forhold til konventionelle produkter. Selvom merpriserne varierer mellem forbrugersegmenter, reduceres de med antallet af forbrugere der ønsker at skrifte fra konventionelle til økologiske varer. Andre økomærkede fødevarer synes generelt at være mere elastiske i efterspørgslen end konventionelle, hvilket indikerer, at prisreduktioner øger efterspørgslen.

EPrint Type:Journal paper
Keywords:Seafood, agricultural, ecological, premiums
Subjects: Farming Systems > Farm economics
Research affiliation: Denmark > Organic RDD 2 > RobustFish
Deposited By: Jokumsen, Senior Advisory Scientist Alfred
ID Code:31426
Deposited On:21 Apr 2017 11:43
Last Modified:21 Apr 2017 11:43
Document Language:English
Status:Submitted
Refereed:Submitted for peer-review but not yet accepted

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