Coming together: Organic food in a systemic perspective

Summary

Organic food is an integrated part of the overall food regime in most European countries. In many contexts the organic market has experienced as division between direct marketing initiatives based on strong values and anonymous bulk chains with a focus on handling large volumes. In reason years a third position has gain an increasingly larger market share. This position is occupied by initiatives that seek to combine both growth and a strong commitment to their founding values. Though, many of these initiatives experience trouble in achieving their ambition and find that combining values and volume is an indeed challenging process.