The role of the business logic for growing value chains of organic food - first results of an international case study analysis

Summary

Values-based food chains link farmers, processors, wholesale and retail traders in a way that the end-consumer receives a product with additional quality attributes such as regionality, fair trade, high animal welfare or nature conservation standards. The transmission of such additional values which are beyond general food standards requires chain specific objectives and well-targeted management strategies. Results show that all studied businesses/initiatives have consistent business logics for their internal organisation and cooperation and communication in the specific chain. The business logic ensures the effective value transmission based on e.g. controlling and information measures.