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Value(s) based supply chains to meet organic consumers’ expectations - a case study from Austria

Schermer, Markus and Furtschegger, Christoph (2013) Value(s) based supply chains to meet organic consumers’ expectations - a case study from Austria. Paper at: XXVth ESRS Congress, Florence, Italy, 29th July - 1st August 2013. [Unpublished]

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Summary

This presentation revisits the results of a case study conducted in 2009, eliciting quality aspects within a midscale-value based supply chain. Its main objective is to show how organic values can be combined with new forms of relationships in enlarged regional food supply chains beyond direct marketing. Actors along the supply chain employ similar quality argumentations and a similar understanding of fairness and social sustainability. Moreover their perceptions comply to a large extend with the expectations of consumers. Regional em-beddedness and spatial proximity is a key element to achieve this synergy.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Food systems > Markets and trade
Food systems > Produce chain management
Research affiliation: European Union > CORE Organic II > HealthyGrowth
International Conferences > 2013: ESRS Congress
Related Links:http://orgprints.org/24840
Deposited By: Furtschegger, Mag. Christoph
ID Code:27683
Deposited On:03 Nov 2014 13:34
Last Modified:03 Nov 2014 13:43
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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