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Kommunikation artgerechter Tierhaltung: Wie können Öko-Konsumenten angesprochen werden?

Korn, Antje and Hamm, Ulrich (2015) Kommunikation artgerechter Tierhaltung: Wie können Öko-Konsumenten angesprochen werden? Paper at: 13. Wissenschaftstagung Ökologischer Landbau, Hochschule für nachhaltige Entwicklung Eberswalde, 17. - 20. März 2015.

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Summary

Sustainable and ethical product quality is gaining more importance in the context of food choice. Especially consumers of organic products are sensitive to ethical product quality. After all, certificates and labels only have limited capacity to communicate the complexity of sustainably produced foods. This paper gives an example for communicating sustainable product quality in-depth by taking the example of suckler-based beef. Consumer response to different communication material (a documentary film, an image film and an information leaflet) is evaluated through a choice experiment and a consumer survey. Results indicate that all communication materials had a positive influence on consumer preference for sustainably produced meat. The documentary film, however, yielded the highest impact


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Ethischer Lebensmittelkonsum, artgerechte Tierhaltung, Tierwohl, Kommunikation
Agrovoc keywords:
LanguageValueURI
EnglishUNSPECIFIEDUNSPECIFIED
Subjects: Food systems > Markets and trade
Animal husbandry > Health and welfare
Values, standards and certification > Consumer issues
Research affiliation: Germany > Federal Agency for Agriculture and Food - BLE
International Conferences > 2015: Scientific Conference of the German Speaking Countries > Socioeconomics
Germany > University of Kassel > Department of Agricultural- and Food Marketing
ISBN:978-3-89574-885-1
DOI:27198
Related Links:http://www.wissenschaftstagung.de/
Deposited By: Korn, M.Sc. Antje
ID Code:27198
Deposited On:22 Jun 2015 14:39
Last Modified:14 Jan 2016 10:25
Document Language:German/Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsband der 13. Wissenschaftstagung erschienen.
Häring, A.M., Hörning, B., Hoffmann-Bahnsen, R., Luley, H., Luthardt, V., Pape, J., Trei, G. (Hrsg.)(2015):
Am Mut hängt der Erfolg - Rückblicke und Ausblicke auf die ökologische Landbewirtschaftung.
Beiträge zur 13. Wissenschaftstagung Ökologischer Landbau, Hochschule für nachhaltige Entwicklung Eberswalde, 17.-20. März 2015
Verlag Dr. Köster, Berlin

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