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„Are the organic consumer labels conveying the right message?“

Richter, Toralf (2004) „Are the organic consumer labels conveying the right message?“. Paper at: European Hearing on Organic Food and Farming - Towards a European Action Plan, Brussels, 22 January 2004.

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Online at: http://europa.eu.int/comm/agriculture/qual/organic/plan/hearing/richter.ppt

Summary

When supporting the organic sector, the specific needs of retailers and processors have to be taken into account, because these actors bear similar risks and higher costs by conversion to organic products like farmers.
Therefore projects should be supported which reduce the transaction cost of organic food processing, wholesaling and retailing and provide information (e.g. access to more valuable market information/data) and services.
Consumer communication has to be focussed on credibility, emotions and more on consequences of buying organic food as to transport just technical aspects of standards.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Sozioökonomie, Markt
Subjects: Food systems > Markets and trade
Food systems > Policy environments and social economy
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics
Related Links:http://europa.eu.int/comm/agriculture/events/organic/index_en.htm, http://www.fibl.org/forschung/sozio-oekonomie/index.php
Deposited By: Richter, Dr. Toralf
ID Code:2657
Deposited On:18 May 2004
Last Modified:12 Apr 2010 07:29
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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