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Volume Growth in Quality Food Firms – Lessons and Reflections from Norway

Kvam, Gunn-Turid and Bjørkhaug, Hilde (2013) Volume Growth in Quality Food Firms – Lessons and Reflections from Norway. Paper at: XXVth ESRS Congress, Florence, Italy, 29 July -1 August 2013 .

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Online at: http://www.florenceesrs2013.com/proceedings-2/

Summary

A review of research on growth processes in quality food chains in Norway shows that only a few studies have focused on growth in such chains. Studies look at food businesses as the focal unit and discover many challenges for local firms with growth ambitions. The main issues seem to concern distribution and follow-up sales, where communicating qualities of products to customers is a key challenge. Other challenges observed were developing and maintaining qualities of products to gain premium priced products, the financing of growth, developing the business organisation and establishing cooperation and networks for growth.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects:"Organics" in general
Farming Systems > Farm economics
Farming Systems > Social aspects
Food systems > Markets and trade
Values, standards and certification
Food systems > Policy environments and social economy
"Organics" in general > Countries and regions > Norway
"Organics" in general > History of organics
"Organics" in general > Countries and regions
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Norway > Centre for Rural Research
Deposited By: Hilde, Dr. Bjørkhaug
ID Code:24925
Deposited On:08 Jan 2014 09:44
Last Modified:08 Jan 2014 09:44
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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