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ORGANICS, TRUST AND CREDIBILITY: A MANAGEMENT AND MEDIA RESEARCH PERSPECTIVE

Rittenhofer, Iris and Povlsen, Karen Klitgaard (2015) ORGANICS, TRUST AND CREDIBILITY: A MANAGEMENT AND MEDIA RESEARCH PERSPECTIVE. Ecology & Society, 20 (6).

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Online at: http://pure.au.dk/portal/da/publications/organics-trust-and-credibility-a-management-and-media-research-perspective(c535051a-dfda-4d93-8b29-6ea83cba3508).html

Summary

The purpose of this article is to critically explore the widely shared assumption that trust is vital for supporting future growth of organic farming. Based on selected results of three recent research projects, the contribution investigates the concept of trust, and the relation between trust and organics in a management and in a media research perspective. Our conclusion is that neither management nor media research support the assumed direct importance of trust in organic certification logos for organic growth. The article proposes the development of interdisciplinary and contextualized understandings of trust as avenue for further research.


EPrint Type:Journal paper
Keywords:trust; credibility; organic logos; organic value chain; organic supply chain; media; 10. management,
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: Denmark > Organic RDD 1 > MultiTrust
ISSN:1708-3087
Deposited By: Rittenhofer, Associate professor I.
ID Code:24735
Deposited On:05 Dec 2013 09:59
Last Modified:10 Feb 2015 08:52
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:MultiTrust deliverable 2.5.2

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