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DIFFERENTIATION OF REARING SYSTEMS: IS THERE A MARKET FOR ORGANIC BEEF FROM EXTENSIVE SUCKLER COW HUSBANDRY?

Korn, Antje and Hamm, Ulrich (2014) DIFFERENTIATION OF REARING SYSTEMS: IS THERE A MARKET FOR ORGANIC BEEF FROM EXTENSIVE SUCKLER COW HUSBANDRY? In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 2, Thuenen Report, no. 20, pp. 449-452.

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Summary

One of the main reasons for buying organic products is the animal friendly production system. However, due to an undifferentiated marketing, there is no possibility so far for German consumers to purchase a beef product according to the rearing system of the cattle - except for the possibility to purchase directly from farms.Yet, there is only little research published on the potential of a differentiated marketing approach for beef from animal-friendly rearing systems, such as extensive suckler cow husbandry.The objective of the present paper is to present findings from a project that assessed the potential for a differentiation of rearing systems for the German organic beef market. Results of the study indicate that the price is not of high importance for consumers of organic beef. Consumers tend to prefer an organic production, but also the rearing system is an important product attribute. Especially if consumers were informed about the rearing system, consumers preferred beefsteak from a suckler-cow-based rearing. Additionally, ethical values like the protection of the environment and biological diversity seem to be important facets. Organic products should not only focus on the production system, but also differentiate according to the rearing system.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Suckler based beef, Choice experiments, extensive pasture cow husbandry
Subjects: Animal husbandry > Production systems > Beef cattle
Food systems > Markets and trade
Knowledge management > Education, extension and communication
Research affiliation: Germany > Federal Organic Farming Scheme - BOELN
Germany > Federal Agency for Agriculture and Food - BLE
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
Germany > University of Kassel > Department of Agricultural- and Food Marketing
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Korn, M.Sc. Antje
ID Code:23949
Deposited On:30 Oct 2014 14:44
Last Modified:30 Oct 2014 14:44
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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