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CREATING EDUCATION AND TRAINING OPPORTUNITIES TO SUPPORT THE DEVELOPMENT OF DIRECT MARKETING STRATEGIES

Juister , Evelyn; Berner, Nina and Häring, Anna Maria (2014) CREATING EDUCATION AND TRAINING OPPORTUNITIES TO SUPPORT THE DEVELOPMENT OF DIRECT MARKETING STRATEGIES. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 2, Thuenen Report, no. 20, pp. 431-434.

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Summary

The objective of our research was to identify the educational needs in direct marketing and the existing opportunities for training and education using the model region of Berlin/Brandenburg as an example to be able to give the relevant education and training actors recommendations on how to structure the options they offer in terms of content and methodology. A further aim was to identify suitable teaching and learning concepts and other aspects relevant to participation from the farmers' point of view.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Education and training, lifelong learning, opportunities, direct marketing, marketing strategies
Agrovoc keywords:
LanguageValueURI
EnglishUNSPECIFIEDUNSPECIFIED
EnglishUNSPECIFIEDUNSPECIFIED
EnglishUNSPECIFIEDUNSPECIFIED
Subjects: Farming Systems > Social aspects
Knowledge management > Education, extension and communication
Research affiliation: Germany > University of Applied Science Eberswalde
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Häring, Prof. Dr. Anna Maria
ID Code:23906
Deposited On:30 Oct 2014 11:40
Last Modified:30 Oct 2014 11:40
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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