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BNN-Guidelines for organic retail ranges. Meeting consumer expectations and defining ecological ranges

Wannemacher, Daniela (2014) BNN-Guidelines for organic retail ranges. Meeting consumer expectations and defining ecological ranges. [BNN-Sortimentsrichtlinien für den Naturkost-Fachhandel.] Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]

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Summary

Making the product range in organic shops as trustworthy as consumers expect, BNN-members from the retail sector have set up their own guidelines on the quality of products they want to offer. These guidelines demand 100% certified organic foods, as well as they describe special requirements for not-certifiable foods as well as non-food products, defining an own understanding of “ecological” products.

Summary translation

Um den Konsumenten-Erwartungen an das Angebot im Naturkost-Fachgeschäft zu entsprechen, haben die Einzelhandelsverbände eigene Sortimentsrichtlinien veröffentlicht. Die Sortimentsrichtlinien geben ein 100% zertifiziertes Sortiment an ökologischen Lebensmitteln vor, gleichzeitig sind spezifische Anforderungen an nicht-zertifizierbare Lebensmittel oder Non-Food-Artikel beschrieben. Die Sortimentsrichtlinien definieren damit das Selbstverständnis der BNN-Einzelhändler bzgl. eines ökologischen Produktsortiments.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Consumer expectations, organic retail, guidelines, standards for food- and non-food-products, natural cosmetics
Agrovoc keywords:
LanguageValueURI
UNSPECIFIEDconsumer expectationsUNSPECIFIED
UNSPECIFIEDorganic retailUNSPECIFIED
UNSPECIFIEDGuidelinesUNSPECIFIED
UNSPECIFIEDStandardsUNSPECIFIED
UNSPECIFIEDNon food productsUNSPECIFIED
UNSPECIFIEDnatural cosmeticsUNSPECIFIED
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Food systems > Produce chain management
Research affiliation: Germany > Organic Processors and Traders Association
International Conferences > 2014: 18th IFOAM OWC Practitioners Track
Deposited By: Wannemacher, Daniela
ID Code:23895
Deposited On:10 Mar 2015 10:12
Last Modified:10 Mar 2015 10:12
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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