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INCOME AND PRICE AS A BARRIER TO ORGANIC FOOD CHOICE

Aschemann-Witzel, Jessica; Zielke, Stephan and Thøgersen, John (2014) INCOME AND PRICE AS A BARRIER TO ORGANIC FOOD CHOICE. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 1, Thuenen Report, no. 20, pp. 175-178.

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Summary

From the barriers said to potentially hamper the further development of the sector, the consumer demand side and herein the high prices are handled as crucial. We reviewed the literature since 2000 regarding the role of perceived price and income. We find that self-report based studies nearly unequivocally find price is the primary barrier to choice, deviations from this appear to occur when researching organic consumers and developed organic markets. There are mixed findings regarding income, but representative studies tend to indicate a significant influence. Number and age of children and income level are found to impact the influence of income on intention to or purchase of organic food.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Price; consumer behaviour; marketing; review; income; perception
Agrovoc keywords:
LanguageValueURI
EnglishUNSPECIFIEDUNSPECIFIED
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: Denmark > AU - Aarhus University
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Aschemann-Witzel, Dr.agr. Jessica
ID Code:23627
Deposited On:23 Oct 2014 09:31
Last Modified:23 Oct 2014 09:41
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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