Aschemann-Witzel, Jessica; Zielke, Stephan and Thøgersen, John (2014) INCOME AND PRICE AS A BARRIER TO ORGANIC FOOD CHOICE. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 1, Thuenen Report, no. 20, pp. 175-178.
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Summary
From the barriers said to potentially hamper the further development of the sector, the consumer demand side and herein the high prices are handled as crucial. We reviewed the literature since 2000 regarding the role of perceived price and income. We find that self-report based studies nearly unequivocally find price is the primary barrier to choice, deviations from this appear to occur when researching organic consumers and developed organic markets. There are mixed findings regarding income, but representative studies tend to indicate a significant influence. Number and age of children and income level are found to impact the influence of income on intention to or purchase of organic food.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | Price; consumer behaviour; marketing; review; income; perception |
| Agrovoc keywords: | Language Value URI English UNSPECIFIED UNSPECIFIED |
| Subjects: | Food systems > Markets and trade Values, standards and certification > Consumer issues |
| Research affiliation: | Denmark > AU - Aarhus University International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference |
| ISBN: | 978-3-86576-128-6 |
| DOI: | 10.3220/REP_20_1_2014 |
| Deposited By: | Aschemann-Witzel, Dr.agr. Jessica |
| ID Code: | 23627 |
| Deposited On: | 23 Oct 2014 09:31 |
| Last Modified: | 23 Oct 2014 09:41 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | urn:nbn:de:gbv:253-201407-dn053621-1 |
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