Crisis management and Organic Foods Industry: How to keep consumer confidence in times of negative media coverage

Summary

Consumer confidence is a very important basis for further development of the Organic Food Sector worldwide. But consumer confidence can be destroyed through (Organic) food crisis or scandals. That is why it is very important to be prepared as an individual company and as the sector as a whole. Crisis management like a crisis plan and issue management can minimize the reputational and financial damage.