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Crisis management and Organic Foods Industry: How to keep consumer confidence in times of negative media coverage

Arp, Kirsten and Wegner, Karin (2014) Crisis management and Organic Foods Industry: How to keep consumer confidence in times of negative media coverage. Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]

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Summary

Consumer confidence is a very important basis for further development of the Organic Food Sector worldwide. But consumer confidence can be destroyed through (Organic) food crisis or scandals. That is why it is very important to be prepared as an individual company and as the sector as a whole. Crisis management like a crisis plan and issue management can minimize the reputational and financial damage.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:crisis management, crisis communication
Agrovoc keywords:
LanguageValueURI
Englishrisk managementhttp://aims.fao.org/aos/agrovoc/c_37934
EnglishKeeping qualityhttp://aims.fao.org/aos/agrovoc/c_4082
Englishconsumer protectionhttp://aims.fao.org/aos/agrovoc/c_1826
Subjects: Values, standards and certification > Consumer issues
Knowledge management > Education, extension and communication
Research affiliation: Germany > Organic Processors and Traders Association
International Conferences > 2014: 18th IFOAM OWC Practitioners Track
Deposited By: Arp, Kirsten
ID Code:23616
Deposited On:29 Jan 2015 14:14
Last Modified:29 Jan 2015 14:14
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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