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Why do Czech consumers purchase organic food?

Zvěřinová, Iva; Urban, Jan and Ščasný, Milan (2011) Why do Czech consumers purchase organic food? Paper at:

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Summary

The objective of this paper is to analyze empirically factors that explain organic food purchase behaviour, using data on a representative sample of inhabitants of Czech Republic. First, socio-demographic characteristics of organic food consumers are examined. Second, the motivational factors and barriers that affect purchase decision-making related to organic food are identified.The results of the study show that organic food is purchased more likely by younger households, households from larger cities and households with the highest income. Health-related beliefs, environmental beliefs, and normative beliefs have positive effect on organic food purchase. On the other hand, low trust in certification system, lack of information and perceived shorter shelf life of organics are the important barriers to organic food consumption.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:consumption, purchase behaviour, motivation, beliefs
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Czech Republic > Other institutions
ISBN:978-80-87371-12-1
Related Links:http://orgprints.org/20485/
Deposited By: Unnamed user with email zuzamart@centrum.cz
ID Code:23040
Deposited On:12 Aug 2013 16:04
Last Modified:12 Aug 2013 16:04
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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