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O mercado de alimentos orgânicos da Região Metropolitana de Campinas-SP.

Tassi, Maria Elisa von Zuben and Abreu, Lucimar Santiago de (2009) O mercado de alimentos orgânicos da Região Metropolitana de Campinas-SP. [Organic market in the Metropolitan area of Campinas-SP.] Revista Brasileira De Agroecologia, 2009, 4 (2), pp. 4273-4276.

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Online at: http://www.aba-agroecologia.org.br/ojs2/index.php/cad/article/view/5163

Summary

Considerando que o mercado é um espaço de construção social, o objetivo principal deste artigo é o de compreender a diversidade da comercialização de produtos de base ecológica, identificando as redes organizacionais da Região Metropolitana de Campinas, através de pesquisa bibliográfica, visitas exploratórias e entrevistas abertas nos principais pontos de vendas de alimentos orgânicos. Caracterizamos o mercado de venda indireta (varejo das redes de supermercados internacionais, nacionais e lojas especializadas) e o de venda direta (feiras-livres entregas em domicilio e grupo de consumidores). Embora atualmente a rede varejista desempenhe um papel importante na divulgação da produção orgânica, as vendas diretas, ainda com pequena expressão, são oportunidades para o agricultor familiar e para as organizações coletivas locais, atenderem às demandas do consumidor.

Summary translation

Taking into account that the market is a space for social construction, the principal objective of this paper is to understand the diversity of the commercialization of ecological based products, identifying the organization networks in Metropolitan Region of Campinas, through bibliographic research, exploratory visit and open interviews in point of sales of organic food. We have characterized the market of indirect sales (retail in national, international supermarkets as well as in specialized stores) and of direct market (street market, home delivery and consumer groups).Although nowadays the retail network plays an important role in the broadcasting of organic production, the direct market, though with slight expression, can be considered as an opportunity to small farmers meet consumer demand.

EPrint Type:Newspaper or magazine article
Keywords:Mercados, Circuitos de comercialização, Consumidores, Agricultura familiar, Redes. Market, Trade network, Consumer, Small farmers.
Agrovoc keywords:
LanguageValueURI
EnglishOrganic agriculturehttp://aims.fao.org/aos/agrovoc/c_15911
Englishmarketshttp://aims.fao.org/aos/agrovoc/c_4626
EnglishFamily farmshttp://aims.fao.org/aos/agrovoc/c_2787
Englishsmall farmshttp://aims.fao.org/aos/agrovoc/c_7113
Englishconsumershttp://aims.fao.org/aos/agrovoc/c_28315
Subjects: Crop husbandry > Production systems
Food systems
Research affiliation: Brazil > Embrapa - Brazilian Agricultural Research Corporation
Brazil > Other organizations
Related Links:http://www.aba-agroecologia.org.br/ojs2/index.php/cad/index
Deposited By: Santos, Ederson Luiz
ID Code:22710
Deposited On:21 May 2013 15:16
Last Modified:21 May 2013 15:16
Document Language:Portuguese/Portugues
Status:Published
Refereed:Peer-reviewed and accepted

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