home    about    browse    search    latest    help 
Login | Create Account

Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

Naspetti, Simona and Zanoli, Raffaele (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries. journal of Food System Dynamics, 2 (3), pp. 253-273.

[img]
Preview
PDF
1169Kb

Online at: http://131.220.45.179/ojs/index.php/fsd/search/advancedResults

Summary

Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the
advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were
analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and
shows that additional local/ regional claims can reinforce the appeal of organic products .


EPrint Type:Journal paper
Keywords:cross-cultural advertising, ethical values, consumer attitudes, organic food
Subjects:"Organics" in general
Values, standards and certification
Values, standards and certification > Consumer issues
Research affiliation: Italy > Univ. Politecnica delle Marche (prev. Univ. Ancona)
ISSN:1809-6945
Deposited By: Naspetti, Dr Simona
ID Code:21972
Deposited On:11 Dec 2012 14:29
Last Modified:11 Dec 2012 14:29
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

Repository Staff Only: item control page