Naspetti, Simona and Zanoli, Raffaele (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries. journal of Food System Dynamics, 2 (3), pp. 253-273.
Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the
advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were
analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and
shows that additional local/ regional claims can reinforce the appeal of organic products .
|EPrint Type:||Journal paper|
|Keywords:||cross-cultural advertising, ethical values, consumer attitudes, organic food|
|Subjects:||"Organics" in general|
Values, standards and certification
Values, standards and certification > Consumer issues
|Research affiliation:||Italy > Univ. Politecnica delle Marche (prev. Univ. Ancona)|
|Deposited By:||Naspetti, Dr Simona|
|Deposited On:||11 Dec 2012 14:29|
|Last Modified:||11 Dec 2012 14:29|
|Refereed:||Peer-reviewed and accepted|
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