Naspetti, Simona and Zanoli, Raffaele (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries. journal of Food System Dynamics, 2 (3), pp. 253-273.
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Summary
Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the
advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were
analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and
shows that additional local/ regional claims can reinforce the appeal of organic products .
| EPrint Type: | Journal paper |
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| Keywords: | cross-cultural advertising, ethical values, consumer attitudes, organic food |
| Subjects: | "Organics" in general Values, standards and certification Values, standards and certification > Consumer issues |
| Research affiliation: | Italy > Univ. Politecnica delle Marche (prev. Univ. Ancona) |
| ISSN: | 1809-6945 |
| Deposited By: | Naspetti, Dr Simona |
| ID Code: | 21972 |
| Deposited On: | 11 Dec 2012 14:29 |
| Last Modified: | 11 Dec 2012 14:29 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
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