Sønderskov, Kim Mannemar and Daugbjerg, Carsten (2011) The State and Consumer Confidence in Eco-Labeling: Organic Labeling in Denmark, Sweden, the United Kingdom and the United States. Agriculture and Human Values, 32 (2), pp. 147-166.
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Trustworthy eco-labels provide consumers with valuable information on environmentally friendly products and thus promote green consumerism. But what makes an eco-label trustworthy and what can government do to increase consumer confidence? The scant existing literature indicates that low governmental involvement increases confidence. This suggests that government should just provide the basic legal framework for eco-labeling and leave the rest to non-governmental organizations. However, the empirical underpinning of this conclusion is insufficient. This paper analyses consumer confidence in different organic food labeling regimes with varying degrees of governmental involvement. Using unique and detailed survey data from USA, United Kingdom, Denmark and Sweden, the analysis shows that confidence is highest in countries with substantial state involvement. This suggests that governments can increase green consumerism through active and substantial involvement in eco-labeling.
|EPrint Type:||Journal paper|
|Subjects:||Food systems > Policy environments and social economy|
|Research affiliation:||Denmark > DARCOF III (2005-2010) > COP - Public policies and demand for organic food|
|Deposited By:||Daugbjerg, professor Carsten|
|Deposited On:||14 Jun 2012 06:59|
|Last Modified:||14 Jun 2012 06:59|
|Refereed:||Peer-reviewed and accepted|
Available Versions of this Item
The State and Consumer Confidence in Eco-Labeling: Organic Labeling in Denmark, Sweden, the United Kingdom and the United States. (deposited 20 Sep 2010 09:22)
- The State and Consumer Confidence in Eco-Labeling: Organic Labeling in Denmark, Sweden, the United Kingdom and the United States. (deposited 14 Jun 2012 06:59) [Currently Displayed]
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