Henchion, Maeve and McIntyre, Bridin (2008) Key market drivers in the organic sector. In: Teagasc Organic Research Conference Proceedings, Teagasc, Ireland, pp. 111-113.
Online at: http://teagasc.ie
The total organic market is valued at more than €100 million. The fresh and chilled category accounts for the majority of this (€77.3m), followed by ambient (€22.6) with
a very small amount accounted for by the frozen category(€0.7m). Whilst the sector has grown by 82% in the last 2 years (Bord Bia, 2008), there are signs of a slow down
in growth. This paper looks at what is going well from a marketing perspective,identifies some areas requiring attention and suggests a change in positioning to
maintain current levels of growth.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Subjects:||Food systems > Markets and trade|
|Research affiliation:||Ireland > Teagasc - Agriculture and Food Development Authority|
|Deposited By:||Clavin, Mr Dan|
|Deposited On:||25 Nov 2011 12:43|
|Last Modified:||22 Oct 2012 12:50|
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