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Key market drivers in the organic sector

Henchion, Maeve and McIntyre, Bridin (2008) Key market drivers in the organic sector. In: Teagasc Organic Research Conference Proceedings, Teagasc, Ireland, pp. 111-113.

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Summary

The total organic market is valued at more than €100 million. The fresh and chilled category accounts for the majority of this (€77.3m), followed by ambient (€22.6) with
a very small amount accounted for by the frozen category(€0.7m). Whilst the sector has grown by 82% in the last 2 years (Bord Bia, 2008), there are signs of a slow down
in growth. This paper looks at what is going well from a marketing perspective,identifies some areas requiring attention and suggests a change in positioning to
maintain current levels of growth.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Food systems > Markets and trade
Research affiliation: Ireland > Teagasc - Agriculture and Food Development Authority
Deposited By: Clavin, Mr Dan
ID Code:19878
Deposited On:25 Nov 2011 12:43
Last Modified:22 Oct 2012 12:50
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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