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1906: Animal welfare – cheap talk or money on the counter?

Andersen, Laura Mørch (2003) Animal welfare – cheap talk or money on the counter?. Working Paper.

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Summary

Marginal willingness to pay for eggs carrying labels indicating different productions methods is estimated using Danish purchase data on individual level. Among other things the labels indicate environmental features and different levels of animal welfare for the hens that produce the eggs. Results show that consumers are generally willing to pay for labels indicating animal friendly production methods. It also appears that consumers living in urban areas are willing to pay more for animal welfare than people in rural areas and that people who perceive the level of animal welfare in organic eggs as higher are willing to pay more not only for organic eggs but also for other labels indicating increased animal welfare. The age of the main buyer has no significant effect, so in this study the value of animal welfare does not seem to differ between age groups.

Document Language:English
Keywords:Animal welfare, eggs, heterogenity of preferences, panel mixed multinomial logit, MMNL, market data, labelling, willingness to pay
Subject Areas: "Organics" in general
Research affiliation: Denmark > Other organizations
Orgprints ID Number:1906
Contact:Rosenkvist, Lars
Deposited On:03 November 2003
EPrint Type:Working paper
Published?:Unpublished
Peer Review Status:Not peer-reviewed

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