Communicating with customers

Summary

The growth in demand for organic and Fairtrade products is a clear example of the emerging importance of ‘ethical consumerism’ in the food sector. But as the popularity of organic food grows, so too does the range of mass produced organic products. Indeed, competition between many organic products is now predominantly a question of price. As a result, there are concerns that the ethical values and objectives of the organic movement are no longer central to large sections of organic production.
The article summarises results of the Farmer Consumer Partnership (CORE FCP) project.