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Sensory characteristics of organic food: positioning and sensory marketing strategies

Stolz, Hanna; Obermowe, Tim and Buchecker, Kirsten (Eds.) (2011) Sensory characteristics of organic food: positioning and sensory marketing strategies. . Proceedings of BioFach Congress 2011, Session Sensory characteristics of organic food: positioning and sensory marketing strategies, Nürnberg Messe, Nürmberg, February 15-18, 2011. [Completed]

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Summary

Hanna Stolz (FiBL, CH): Consumer attitudes and expectation towards sensory characteristics of organic food
Tim Obermove (Universität Göttingen, D): Target groups for sensory-based marketing of organic products
Kirsten Buchecker (ttz Bremerhaven, D): Sensory preferences - organic food marketing opportunities and challenges


EPrint Type:Proceedings
Keywords:Ecropolis, sensory characteristics of organic food, consumer research
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification > Consumer issues
Research affiliation: Germany > University of Göttingen > Marketing for Food and Agricultural Products
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Market
Deposited By: Forschungsinstitut für biologischen Landbau, FiBL
ID Code:18384
Deposited On:04 Mar 2011 17:00
Last Modified:15 Apr 2011 09:24
Document Language:English
Status:Unpublished

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