Stolz, Hanna; Obermowe, Tim and Buchecker, Kirsten (Eds.) (2011) Sensory characteristics of organic food: positioning and sensory marketing strategies. . Proceedings of BioFach Congress 2011, Session Sensory characteristics of organic food: positioning and sensory marketing strategies, Nürnberg Messe, Nürmberg, February 15-18, 2011. [Completed]
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Summary
Hanna Stolz (FiBL, CH): Consumer attitudes and expectation towards sensory characteristics of organic food
Tim Obermove (Universität Göttingen, D): Target groups for sensory-based marketing of organic products
Kirsten Buchecker (ttz Bremerhaven, D): Sensory preferences - organic food marketing opportunities and challenges
| EPrint Type: | Proceedings |
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| Keywords: | Ecropolis, sensory characteristics of organic food, consumer research |
| Subjects: | Food systems > Food security, food quality and human health Values, standards and certification > Consumer issues |
| Research affiliation: | Germany > University of Göttingen > Marketing for Food and Agricultural Products Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Market |
| Deposited By: | Forschungsinstitut für biologischen Landbau, FiBL |
| ID Code: | 18384 |
| Deposited On: | 04 Mar 2011 17:00 |
| Last Modified: | 15 Apr 2011 09:24 |
| Document Language: | English |
| Status: | Unpublished |
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