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Are shoppers aware of Organic Certification logos?

Padel, Susanne; Smith, Laurence and Janssen, Meike (2010) Are shoppers aware of Organic Certification logos? Organic Research Centre Bulletin, August 2010, pp. 4-5.

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Summary

The article explores consumer awareness and perception
of different certification schemes and corresponding logos in the UK, based on a survey with more than 400 consumers in
three supermarkets and one organic shop. The work is part of
the Certcost project*, funded by the European Seventh
Framework Programme.


EPrint Type:Newspaper or magazine article
Subjects: Values, standards and certification > Consumer issues
Research affiliation: European Union > CertCost
UK > Organic Research Centre (ORC) - Elm Farm
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://www.certcost.org, http://www.organicresearchcentre.com;
Deposited By: Padel, Dr Susanne
ID Code:18323
Deposited On:15 Feb 2011 17:23
Last Modified:15 Feb 2011 17:23
Document Language:English
Status:Published

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