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Values and value conflicts in organic farming - Images and symbolic ideas as starting point for strategic planning in advisory and research work

Schmid, Otto; Patzel, Nikola and Plagge, Jan (2010) Values and value conflicts in organic farming - Images and symbolic ideas as starting point for strategic planning in advisory and research work. In: Darnhofer, Ika and Grötzer, Michaela (Eds.) Building sustainable rural futures. The added value of systems approaches in times of change and uncertainty. Proceedings, University of Natural Resources and Applied Life Sciences, A-Vienna, pp. 1237-1243.

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Online at: http://ifsa.boku.ac.at/cms/fileadmin/IFSA2010/IFSA2010_Call.pdf

Summary

Values and value conflicts play an important role in organic but also in non-organic farming. In discussions about the future way to go unconscious systems in human behaviour should be taken into account. Pictures, images and symbols are commonly used in marketing but are not really explored as a source for ethical orientation and strategic planning for farmers, advisors and researchers. Experiences with the use pictures and images in discussions with farmers and researchers and in advisory work (example of Bioland) about desirable sustainable futures will be reported. A further developed methodology and systematic, how to use pictures/images, is proposed.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:pictures, images, symbols, strategic planning, advisory work, organic farming, Sozio-Ökonomie
Subjects: Food systems > Markets and trade
Food systems > Policy environments and social economy
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Market
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Rural sociology
ISBN:978‐3‐200‐01908‐9
Related Links:http://www.international.inra.fr/all_the_news/events_and_symposia/july_september_2010/9th_european_ifsa_symposium_building_sustainable_rural_futures, http://ifsa.boku.ac.at/cms/fileadmin/Proceeding2010/IFSA2010_Proceedings.pdf, http://ifsa.boku.ac.at/cms/index.php?id=107, http://ifsa.boku.ac.at/cms/fileadmin/IFSA2010/IFSA2010_Call.pdf
Deposited By: Schmid, Otto
ID Code:17943
Deposited On:01 Dec 2010 13:11
Last Modified:01 Dec 2010 13:11
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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