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The State and Consumer Confidence in Eco-Labeling: Organic Labeling in Denmark, Sweden, the United Kingdom and the United States

Sønderskov, Kim Mannemar and Daugbjerg, Carsten (2011) The State and Consumer Confidence in Eco-Labeling: Organic Labeling in Denmark, Sweden, the United Kingdom and the United States. Agriculture and Human Values. [In Press]

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Summary

Trustworthy eco-labels provide consumers with valuable information on environmentally friendly products and thus promote green consumerism. But what makes an eco-label trustworthy and what can government do to increase consumer confidence? The scant existing literature indicates that low governmental involvement increases confidence. This suggests that government should just provide the basic legal framework for eco-labeling and leave the rest to non-governmental organizations. However, the empirical underpinning of this conclusion is insufficient. This paper analyses consumer confidence in different organic food labeling regimes with varying degrees of governmental involvement. Using unique and detailed survey data from USA, United Kingdom, Denmark and Sweden, the analysis shows that confidence is highest in countries with substantial state involvement. This suggests that governments can increase green consumerism through active and substantial involvement in eco-labeling.


EPrint Type:Journal paper
Subjects: Food systems > Policy environments and social economy
Research affiliation: Denmark > DARCOF III (2005-2010) > COP - Public policies and demand for organic food
Deposited By: Daugbjerg, professor Carsten
ID Code:17580
Deposited On:20 Sep 2010 09:22
Last Modified:14 Jun 2012 06:59
Document Language:English
Status:In Press
Refereed:Peer-reviewed and accepted

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