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Werte ökologischer Lebensmittel: Anforderungen an eine erfolgreiche Kommunikation mit Verbrauchern

Hamm, Ulrich and Zander, Katrin (2011) Werte ökologischer Lebensmittel: Anforderungen an eine erfolgreiche Kommunikation mit Verbrauchern. [Values of organic food: how to communicate successfully!] Paper at: 11. Wissenschaftstagung Ökologischer Landbau, Gießen, 15.-18. März 2011.

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Summary

In a world where more and more organic products are mass produced, and where most consumers have little – if any – contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under increasing threat. According to our research consumers are mostly interested in additional ethical attributes like “higher animal welfare standards”, “regional/local production” and “fair producer prices” and they are willing to pay more for products which are produced following these higher standards. This gives producers the opportunity to differentiate their products in the organic market. When communicating these additional ethical attributes of organic food producers must take care to use a wording in accordance with their customers’ comprehension in order to build up and sustain a trustful producer-consumer-relationship.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Fair,r egional, artgerechte Tierhaltung, ethischer Konsum
Subjects: Food systems > Markets and trade
Research affiliation: European Union > CORE Organic > FCP
Germany > Federal Organic Farming Scheme - BOELN > Economics > Marktentwicklung
International Conferences > 2011: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://www.wissenschaftstagung.de/ , http://www.verlag-koester.de/buch.php?id=735&suche=11.%20wissenschaftstagung&fb_id=s
Deposited By: Zander, Dr. Katrin
ID Code:17424
Deposited On:16 Jun 2011 15:19
Last Modified:16 Jun 2011 15:19
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsbandes der 11. Wissenschaftstagung erschienen.
Leithold, G.; Becker, K.; Brock, C.; Fischinger, S.; Spiegel, A.-K.; Spory, K.; Wilbois, K.-P. und Williges, U. (Hrsg.) (2011):
Es geht ums Ganze: Forschen im Dialog von Wissenschaft und Praxis
Beiträge zur 11. Wissenschaftstagung Ökologischer Landbau, Justus-Liebig-Universität Gießen, 15.-18. März 2011
Band 1: Boden, Pflanze, Umwelt, Lebensmittel und Produktqualität
Band 2: Tierproduktion, Sozioökonomie
Verlag Dr. Köster, Berlin.
Der Tagungsband kann über den Verlag Dr. Köster bezogen werden; siehe: http://verlag-koester.de/buch.php?id=735&fb_id=37

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