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Zahlungsbereitschaft und Verbraucherpräferenzen für Produkte mit unterschiedlichen Öko-Zertifizierungszeichen

Janssen, Meike and Hamm, Ulrich (2011) Zahlungsbereitschaft und Verbraucherpräferenzen für Produkte mit unterschiedlichen Öko-Zertifizierungszeichen. [Willingness-to-pay and consumer preferences for products with different organic certification logos.] Paper at: 11. Wissenschaftstagung Ökologischer Landbau, Gießen, 15.-18. März 2011.

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Summary

Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. In this paper we analyse the willingness-to pay (WTP) of German consumers for products with different voluntary organic certification logos to draw recommendations for the future use of organic logos. Data was collected in choice experiments with 405 consumers, based on which a number of random parameter logit models were estimated. According to our results, German consumers are willing to pay a considerable price premium for products with the Demeter logo as well as for products with the ‘Bio-Siegel’ compared to products just labelled with the word ‘organic’. The high acceptance of the Bio-Siegel among German consumers shows that the new EU logo could potentially be successful, given the two logos indicate the same. However, the new EU logo must be promoted so that consumers recognise and understand its meaning and its equivalency with the Bio-Siegel. The WTP for Demeter products was found to be particularly high among regular consumers of organic food. It is thus recommended that producers of Demeter products display the Demeter logo in addition to the mandatory EU logo.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Öko-Logos, Zahlungsbereitschaft, Random Parameter Logit-Modelle
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2011: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://www.wissenschaftstagung.de/, http://www.verlag-koester.de/buch.php?id=735&suche=11.%20wissenschaftstagung&fb_id=s
Deposited By: Janssen, Meike
ID Code:17395
Deposited On:16 Jun 2011 15:16
Last Modified:16 Jun 2011 15:16
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsbandes der 11. Wissenschaftstagung erschienen.
Leithold, G.; Becker, K.; Brock, C.; Fischinger, S.; Spiegel, A.-K.; Spory, K.; Wilbois, K.-P. und Williges, U. (Hrsg.) (2011):
Es geht ums Ganze: Forschen im Dialog von Wissenschaft und Praxis
Beiträge zur 11. Wissenschaftstagung Ökologischer Landbau, Justus-Liebig-Universität Gießen, 15.-18. März 2011
Band 1: Boden, Pflanze, Umwelt, Lebensmittel und Produktqualität
Band 2: Tierproduktion, Sozioökonomie
Verlag Dr. Köster, Berlin.
Der Tagungsband kann über den Verlag Dr. Köster bezogen werden; siehe: http://verlag-koester.de/buch.php?id=735&fb_id=37

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