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Determinanten der Nachfrage ökologischer Lebensmittel

Buder , Fabian and Hamm, Ulrich (2011) Determinanten der Nachfrage ökologischer Lebensmittel. [Factors determining the purchase behaviour for organic food.] Paper at: 11. Wissenschaftstagung Ökologischer Landbau, Gießen, 15.-18. März 2011.

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Summary

This paper deals with the question of the psychographic and socio-demographic factors influencing the purchase behaviour for organic food. Based on purchase data from household panels a causal model was developed and tested using the structural equation modelling method with SSI LISREL. The analysis revealed new insights about consumer behaviour regarding organic food. While the influence of the classical consumer segmentation criteria ‘income’ and ‘education’ was proven to be not significant, the purchase behaviour was primarily determined by selfish buying motives. Consumers buy organic products because they taste better, contain fewer residues and are considered to be healthier. In opposite, the influence of altruistic buying motives regarding environmental friendly behaviour was not significant. Up to now the organic market has not yet reached customers with positive attitudes towards fast food and snacks.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Marktforschung, Verbraucherpanel, Kaufverhalten, Kausalanalyse
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2011: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://www.wissenschaftstagung.de/, http://www.verlag-koester.de/buch.php?id=735&suche=11.%20wissenschaftstagung&fb_id=s
Deposited By: Buder, Dr. Fabian
ID Code:17392
Deposited On:16 Jun 2011 15:15
Last Modified:16 Jun 2011 15:15
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsbandes der 11. Wissenschaftstagung erschienen.
Leithold, G.; Becker, K.; Brock, C.; Fischinger, S.; Spiegel, A.-K.; Spory, K.; Wilbois, K.-P. und Williges, U. (Hrsg.) (2011):
Es geht ums Ganze: Forschen im Dialog von Wissenschaft und Praxis
Beiträge zur 11. Wissenschaftstagung Ökologischer Landbau, Justus-Liebig-Universität Gießen, 15.-18. März 2011
Band 1: Boden, Pflanze, Umwelt, Lebensmittel und Produktqualität
Band 2: Tierproduktion, Sozioökonomie
Verlag Dr. Köster, Berlin.
Der Tagungsband kann über den Verlag Dr. Köster bezogen werden; siehe: http://verlag-koester.de/buch.php?id=735&fb_id=37

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