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Organic products – the choice of bulgarian mothers

Ivanova, Daniela ; Vassileva, Elka ; Stefanov, Stiliyan and Tipova, Nina (2008) Organic products – the choice of bulgarian mothers. In: Lee, Yong-Hak and Shin, Hojung (Eds.) The 16th Symposium of IGWT - Achieving Commodity & Service Excellence in the Age of Digital Convergence - Proceedings, Korean Academy of Commodity Science and Technology, Suwon, Korea, Vol. I, pp. 356-360.

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Summary

The goal of the presented survey is to analyse the perceptions and attitudes of the group of mothers with small children as consumers of organic products.
The self–administered questionnaire survey method in the form of anonymous interviews following a standardised questionnaire was used for the purposes of the survey. Within the course of this research their knowledge and understanding of organic foods and foods’ attributes as a motive for purchase were examined. Complete analysis of data is done on the basis of purchase of organic foods: frequency of purchase of organic foods specially marked as such; buying as result of special demand for organic products; willingness of consumers to pay a higher price for organic foods.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:organic foods, survey, mothers, perceptions and attitudes, willingness to pay, Bulgaria
Agrovoc keywords:
LanguageValueURI
EnglishOrganic foodshttp://aims.fao.org/aos/agrovoc/c_29261
Englishsurveyinghttp://aims.fao.org/aos/agrovoc/c_7536
EnglishAttitudeshttp://aims.fao.org/aos/agrovoc/c_28836
EnglishBulgariahttp://aims.fao.org/aos/agrovoc/c_1145
Subjects: Knowledge management > Research methodology and philosophy > Specific methods > Surveys and statistics
Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: Bulgaria
Related Links:http://www.scp-bg.com/wp-content/uploads/2013/04/16_IGWT_Korea_Organic_Mathers.pdf
Deposited By: Ivanova, Prof. Daniela
ID Code:17056
Deposited On:11 Sep 2013 13:33
Last Modified:11 Sep 2013 13:33
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:The financial support provided by National Science Fund and Ministry of Education and Science (Joint Research Project “Market possibilities for sustainable agricultural products (organic agricultural) in Bulgaria and Romania”)

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