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Kommunikation von "bioPlus"-Leistungen

Gössinger, Katharina and Freyer, Bernhard (2009) Kommunikation von "bioPlus"-Leistungen. [Communication of organicPlus attainments.] Ökologie & Landbau, 152 (4/2009), pp. 44-46.

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Summary

Regionalität, Ressourcenschonung und soziales Engagement sind Zusatzleistungen, die Biobetriebe besonders häufig an ihre Konsumenten kommunizieren. Im wachsenden Ökomarkt gewinnen solche Differenzierungsstrategien an Bedeutung.

Summary translation

Regionality, responsible use of resources and social engagement are additional achivements that organic enterprises frequently communicate to consumers. In a growing organic market such differentiation strategies gain in importance.

EPrint Type:Journal paper
Subjects: Food systems > Markets and trade
Values, standards and certification
Values, standards and certification > Consumer issues
Research affiliation: Germany > University of Kassel > Department of Agricultural- and Food Marketing
Austria > Univ. BOKU Wien > Sustainable Agr. Systems - IfÖL
European Union > CORE Organic > FCP
ISSN:1015-2423
Related Links:http://fcp.coreportal.org/, http://www.soel.de/publikationen/oekologie_und_landbau/index.html
Deposited By: Gössinger, Mag. Katharina
ID Code:16773
Deposited On:10 Mar 2010 15:01
Last Modified:08 Oct 2010 10:47
Document Language:German - Deutsch
Status:Published
Refereed:Not peer-reviewed

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