Ulvila, Kukka-Maaria; Paloviita, Ari and Puupponen, Antti (2009) Consumers' perceptions of sustainably produced food - a focus group study. In: FFRC eBOOK, Finland Futures Research Centre, Turku School of Economics (7/2009), FFRC eBOOK, pp. 177-184.
The purpose of this study is to provide information on consumers' perceptions of sustainably produced food products and the main product attributes that influence consumer's buying behaviour in the case of organic, Fair Trade and locally produced food. The paper draws on data from four focus groups. The results provide empirical insight into the motivating as well as the restricting factors which influence consumers' purchasing behaviour in the case of sustainably produced food and introduce the emerging key themes associated with the attributes of sustainably produced food products.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||food, consumers, organic products, Fair Trade, locally produced food|
|Subjects:||Food systems > Markets and trade|
|Deposited By:||Koistinen, Riitta|
|Deposited On:||14 Oct 2009 09:39|
|Last Modified:||12 Apr 2010 07:41|
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