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Tackling discursive challenge: institutional consumers' ambiguous response to organic message

Mikkola, M. and Roos, G. (2009) Tackling discursive challenge: institutional consumers' ambiguous response to organic message. In: Programme, abstracts, list of participants, Nordic Association of Agricultural Scientists, 5 (2), NJF Report, p. 77.

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Summary

Tackling the discursive challenges of societal and ecological communication about organic food is proposed as a new strategy for the organic message to get through.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:organic food, consumers, message
Subjects: Food systems
Research affiliation: Finland > Univ. Helsinki
Norway
Related Links:http://www.njf.nu
Deposited By: Koistinen, Riitta
ID Code:16220
Deposited On:21 Sep 2009 10:21
Last Modified:12 Apr 2010 07:40
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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