Gössinger, Katharina and Freyer, Bernhard (2008) Corporate Social Responsibility and Organic Farming –Experiences in Austria. Paper at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.
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Although the market for organic products has been growing in Austria for a few years, the rising competition of so called regional, natural or sustainable products should be taken seriously. One solution in times of “conventionalisation” of organic farming could be higher ethical standards in organic farming and more effective communication of ethical values, as it has already been practised by a great number of medium-sized and large enterprises under the name of “Corporate Social Responsibility” (CSR). CSR refers to all services that are beyond legal requirements, performed on a voluntary basis. This article discusses the topic CSR and similar approaches in the Austrian organic sector on the basis of 30 interviews with Austrian organic farmers and processors. Its level of familiarity, its institutionalisation and the farmers´ and processors´ attitudes towards the Anglo-American concept are analysed. The article also points out which CSR services could be performed in the organic food chain by giving concrete examples and presents a typology of three different groups of organic farmers and processors concerning their exposure to written marketing of CSR or similar services.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||Marketing, Corporate Social Responsibility, Organic farming, Ethical values, Food sector, FCP|
|Subjects:|| Environmental aspects|
Food systems > Markets and trade
Farming Systems > Social aspects
Food systems > Produce chain management
Farming Systems > Farm economics
|Research affiliation:|| Austria > Univ. BOKU Wien > Sustainable Agr. Systems - IfÖL|
International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
European Union > CORE Organic > FCP
|Deposited By:||Gössinger, Mag. Katharina|
|Deposited On:||16 Sep 2009 15:58|
|Last Modified:||22 Sep 2009 09:07|
|Refereed:||Peer-reviewed and accepted|
|Additional Publishing Information:||This paper is published in the conference proceedings: |
Neuhoff, Daniel; Halberg, Niels; Alföldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lueck, Lorna; Carporali, Fabio; Jensen, Henning Hogh; Migliorini, Paola and Willer, Helga, Eds. (2008). Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674
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