Luomala, Harri (2004) Exploring origin of food as a source of meanings for Finnish consumers: A qualitative comparison of meanings in Swedish, German and French food. In: Report from NJF seminar 366, Nordic Association of Agricultural Scientists, pp. 53-55.
The findings show that Finnish consumers attach partly overlapping partly distinct cognitive, affective, and normative meanings to Swedish, German, and French food. Swedish and French foods are perceived healthier than German food. Finnish consumers also think that Swedish and French food is of high quality, safe and pure while in the case of German food consumers were more doubtful.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||origin, food, consumers|
|Deposited By:||Koistinen, Riitta|
|Deposited On:||02 Sep 2009 10:26|
|Last Modified:||12 Apr 2010 07:39|
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