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Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers

Ayres, N and Midmore, P (2009) Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers. Aberystwyth University, UK, School of Management and Business.

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Summary

This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK.


EPrint Type:Report
Subjects: Values, standards and certification > Consumer issues
Research affiliation: European Union > QualityLowInputFood > Subproject 1: Consumer expectations and attitudes
Related Links:http://www.qlif.org
Deposited By: Midmore, Professor Peter
ID Code:15609
Deposited On:26 Mar 2009
Last Modified:12 Apr 2010 07:39
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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