Ayres, N and Midmore, P (2009) Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers. Aberystwyth University, UK, School of Management and Business.
This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK.
|Subjects:||Values, standards and certification > Consumer issues|
|Research affiliation:||European Union > QualityLowInputFood > Subproject 1: Consumer expectations and attitudes|
|Deposited By:||Midmore, Professor Peter|
|Deposited On:||26 Mar 2009|
|Last Modified:||12 Apr 2010 07:39|
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