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Bedeutung von Verbrauchereinstellungen für Kauf und Ausgabenhöhe bei Öko-Lebensmitteln

Niessen, Jan (2008) Bedeutung von Verbrauchereinstellungen für Kauf und Ausgabenhöhe bei Öko-Lebensmitteln. In: Hambrusch, Josef; Hunger, Franz; Oedl-Wieser, Theresia; Penker, Marianne; Peyerl, Hermann; Pistrich, Karlheinz; Pöchtrager, Siegfried and Reiter-Stelzl, Josefa (Eds.) Neue Impulse in der Agrar- und Ernährungswirtschaft?! 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie, Tagungsband 2008. Österreichische Gesellschaft für Agrarökonomie ÖGA, Wien.

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Summary

In the past, predominantly interviews have been used to valuate the German demand for organic food and associated consumers’ attitudes. These interviews’ explanatory power is limited due to consumers’ overestimation of household expenditures, buying frequencies or quantity of organic food. When using consumer panels, it is possible to simultaneously examine realised behaviour together with attitudes of consumers obtained by panel insertions. Such methodology enables to identify which attitudes affect spending for organic food. Therefore these attitudes should be taken into account within applied marketing policy for organic food.


EPrint Type:Book chapter
Type of presentation:Paper
Keywords:BÖL, BOEL, FKZ 03OE274, Marketing, Konsumentenforschung, Verbraucherbefragungen, Verbrauchereinstellungen
Subjects: Food systems > Markets and trade
Knowledge management > Research methodology and philosophy > Specific methods > Surveys and statistics
Research affiliation: Germany > Federal Organic Farming Scheme - BOELN > Economics > Vermarktung
Germany > University of Hohenheim > Department of Agricultural Policy and Agricultural Markets
Related Links:http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=03OE274, http://orgprints.org/perl/search/advanced?addtitle%2Ftitle=&keywords=03OE274&projects=BOEL&_order=bypublication&_action_search=Suchen
Deposited By: Niessen, Dr. agr. Jan
ID Code:15139
Deposited On:20 Jan 2009
Last Modified:12 Apr 2010 07:38
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted

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