Organic consumers in the Egyptian Metropolis of Cairo

Kurzfassung

Despite this growing consumption, as organic market is just emerging in developing countries and most studies only investigate organic consumption in developed countries (e. g. Torjusen et al., 2001; Sirieix et al. 2006, Vermeir and Verbeke, 2006), very little is known about organic consumers in developing countries (Soares et al. 2006). More precisely, is today’s growth in consumption of organic food in Egypt only due to individual benefits such as taste and health or is it also related to social embeddedness and support of small organic producers as it is for some consumers in Europe (Sage, 2003) or in other developing countries such as Brazil (Sirieix et al. 2007) ?
The goal of this research is to provide first answers to this question by conducting a qualitative study with Egyptian organic consumers.