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Price Premiums for Organic Food from Australia and China

Paull, John (2008) Price Premiums for Organic Food from Australia and China. In: Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), International Society of Organic Agriculture Research (ISOFAR), 2 (2008), pp. 412-415.

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Summary

Australian consumers (N=221) were surveyed to establish their valuations of food, based on provenance, organic status and eco-labelling. For Chinese produce "Organic" attracted a 6.4% premium, and "Certified Organic" a 11.6% premium. This compares to Australian produce which attracted a 7.9% premium for "Organic", and a 16.5% premium for "Certified Organic". For Chinese produce "Natural" added a 1.7% premium and "Eco" a 2.9% premium, compared to Australian produce which added a 2.6% premium for "Natural" and a 2.8% premium for "Eco". Chinese produce was devalued by 20.6%, compared to Australian produce (alternatively Australian produce attracted a premium of 26.0% over Chinese product). Respondents who volunteered comments, indicated they were “dubious of” or lacked “trust” in the labelling of food from China; affordability and buying “local” were also issues mentioned by respondents. Certified Organic produce offers an opportunity for Chinese producers to improve their return for effort, and raise the status of their produce. Adjunctive labelling can add 14.6% to consumer valuations of Chinese produce.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Country of Origin Labelling (CoOL), China, Australia, eco-labels, certified organic, eco, natural, adjunctive labelling, food labels, provenance, value, price premiums, organic food.
Subjects:"Organics" in general > Country reports > Australia
Knowledge management > Research methodology and philosophy
"Organics" in general
Food systems > Markets and trade
Values, standards and certification
Values, standards and certification > Consumer issues
"Organics" in general > Country reports > China
Research affiliation: Australia > University of Tasmania
Australia > Australian National University
Deposited By: Paull, Dr John
ID Code:14710
Deposited On:30 Sep 2008
Last Modified:12 Apr 2010 07:38
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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