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Höhere Standards in europäischen Biobetrieben und ihre Kommunikation an die KonsumentInnen

Gössinger, Katharina and Freyer, Bernhard (2009) Höhere Standards in europäischen Biobetrieben und ihre Kommunikation an die KonsumentInnen. Paper at: 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.

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Summary

In times of rapid growth of the organic sector, efforts are made to define and strengthen organic values. A prominent example are the IFOAM-principles, which form the basis for ethical commitment in context with organic farming, without being fully integrated into organic regulations. This article addresses the question which ethical and other activities are practised in organic farms and companies that go beyond the regulations and if and how these activities are communicated to consumers. The survey encompasses 100 farms and companies in five European countries (Austria, Germany, Great Britain, Italy and Switzerland). After a descriptive analysis of the farms and companies, the background and use of communication arguments is explored.
Finally, a proposal for a classification of the arguments is made. Although several organic producers and processors practise activities in the economic, ecologic, social and cultural field that go beyond the organic regulations, the communication to the consumers could be improved in many cases.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:communication, conventionalisation, organic supply chain, CSR, FCP
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2009: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing und Marktforschung
European Union > CORE Organic > FCP
Related Links:http://www.wissenschaftstagung.de/, http://www.verlag-koester.de/buch.php?id=645&start=0&fb_id=37, http://fcp.coreportal.org
Deposited By: Gössinger, Mag. Katharina
ID Code:14292
Deposited On:29 Jun 2009
Last Modified:12 Apr 2010 07:37
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsband der 10. Wissenschaftagung erschienen:
Mayer, J.; Alföldi, T.; Leiber, F.; Dubois, D.; Fried, P.; Heckendorn, F.; Hillmann, E.; Klocke, P.; Lüscher, A.; Riedel, S.; Stolze, M.; Strasser, F.; van der Heijden, M. and Willer, H., (Hrsg.) (2009) Werte – Wege – Wirkungen: Biolandbau im Spannungsfeld zwischen Ernährungssicherung, Markt und Klimawandel. Beiträge zur 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.
Band 1: Boden, Pflanzenbau, Agrartechnik, Umwelt- und Naturschutz, Biolandbau international, Wissensmanagement
Band 2: Tierhaltung, Agrarpolitik und Betriebswirtschaft, Märkte und Lebensmittel.
Verlag Dr. Köster, Berlin.
Der Tagungsband kann beim Verlag Dr. Köster bezogen werden; siehe http://www.verlag-koester.de/buch.php?id=645&start=0&fb_id=37

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