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Regionale Lebensmittel: Sprechen Kunden und Unternehmen die gleiche Sprache?

Stockebrand, Nina and Spiller, Achim (2009) Regionale Lebensmittel: Sprechen Kunden und Unternehmen die gleiche Sprache? Paper at: 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.

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Summary

The combination of organic and regional marketing might provide an opportunity to
render small organic shops more successful again. The term regional has no legal
regulation and consumers as well as scientists have many different understandings
which aspects are involved with it and how to define it. The objective of this study is to
develop sophisticated criteria for the analysis of the different conceptions consumers
have in mind when it comes to local food. For this purpose 261 consumers in five
organic shops located in different German areas where asked in open interviews. The
results show that the distance between the place of production/cultivation and the
consumers´ home is an important aspect for local organic food. But the definition of
local food differs between Northern and Southern Germany as well as between consumers
in cities and those in villages.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Regionale Lebensmittel, Bio-Konsumenten, Regionalmarketing, Naturkostfachhandel
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2009: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing und Marktforschung
Related Links:http://www.wissenschaftstagung.de/, http://www.verlag-koester.de/buch.php?id=645&start=0&fb_id=37
Deposited By: Stockebrand, M. Sc. agr. Nina
ID Code:14129
Deposited On:16 Apr 2009
Last Modified:12 Apr 2010 07:37
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsband der 10. Wissenschaftagung erschienen:
Mayer, J.; Alföldi, T.; Leiber, F.; Dubois, D.; Fried, P.; Heckendorn, F.; Hillmann, E.; Klocke, P.; Lüscher, A.; Riedel, S.; Stolze, M.; Strasser, F.; van der Heijden, M. and Willer, H., (Hrsg.) (2009) Werte – Wege – Wirkungen: Biolandbau im Spannungsfeld zwischen Ernährungssicherung, Markt und Klimawandel. Beiträge zur 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.
Band 1: Boden, Pflanzenbau, Agrartechnik, Umwelt- und Naturschutz, Biolandbau international, Wissensmanagement
Band 2: Tierhaltung, Agrarpolitik und Betriebswirtschaft, Märkte und Lebensmittel.
Verlag Dr. Köster, Berlin.
Der Tagungsband kann beim Verlag Dr. Köster bezogen werden; siehe http://www.verlag-koester.de/buch.php?id=645&start=0&fb_id=37

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