home    about    browse    search    latest    help 
Login | Create Account

Sind Low-Input-Lebensmittel für deutsche Öko-Verbraucher attraktiv?

Janssen, Meike; Heid, Astrid and Hamm, Ulrich (2009) Sind Low-Input-Lebensmittel für deutsche Öko-Verbraucher attraktiv? Paper at: 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.

[img] PDF
42Kb

Summary

An increasing number of conventional products incorporating single aspects of organic
production systems such as lower inputs of pesticides, food additives or concentrated
animal feed (referred to as low-input products hereafter) are found on the food market.
By means of choice experiments, we explore consumers’ buying behaviour regarding
organic, conventional and low-input food in Germany. Our analyses show that lowinput
products mostly substitute conventional products. We identify two main groups of
buyers who are interested in low-input products: Firstly, consumers who buy little
organic and secondly, consumers who buy particular product groups in organic quality
and others in conventional. We suggest that the organic sector should take advantage
of its basic values to attract the low-input buyers. Through better communication of
what organic means, the organic sector could differentiate itself from low-input products
and gain new customers.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic food, low-input food, choice experiments, buying behaviour
Subjects: Food systems > Markets and trade
Research affiliation: Germany > University of Kassel > Department of Agricultural- and Food Marketing
International Conferences > 2009: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing und Marktforschung
Related Links:http://www.wissenschaftstagung.de/, http://www.verlag-koester.de/buch.php?id=645&start=0&fb_id=37
Deposited By: Hamm, Prof. Dr. Ulrich
ID Code:14020
Deposited On:16 Apr 2009
Last Modified:12 Apr 2010 07:37
Document Language:German - Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsband der 10. Wissenschaftagung erschienen:
Mayer, J.; Alföldi, T.; Leiber, F.; Dubois, D.; Fried, P.; Heckendorn, F.; Hillmann, E.; Klocke, P.; Lüscher, A.; Riedel, S.; Stolze, M.; Strasser, F.; van der Heijden, M. and Willer, H., (Hrsg.) (2009) Werte – Wege – Wirkungen: Biolandbau im Spannungsfeld zwischen Ernährungssicherung, Markt und Klimawandel. Beiträge zur 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.
Band 1: Boden, Pflanzenbau, Agrartechnik, Umwelt- und Naturschutz, Biolandbau international, Wissensmanagement
Band 2: Tierhaltung, Agrarpolitik und Betriebswirtschaft, Märkte und Lebensmittel.
Verlag Dr. Köster, Berlin.
Der Tagungsband kann beim Verlag Dr. Köster bezogen werden; siehe http://www.verlag-koester.de/buch.php?id=645&start=0&fb_id=37

Repository Staff Only: item control page