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Collective Farmers Marketing Initiatives in organic supply chains – relevance, barriers and support strategies

Sanders, Jürn and Renting, Henk (2008) Collective Farmers Marketing Initiatives in organic supply chains – relevance, barriers and support strategies. Paper at: Cultivating the Future Based on Science. 2nd Conference of the International Society of Organic Agriculture Research (ISOFAR), in the Frame of the 16th IFOAM Organic World Congress, Modena, Italy, June 18-20, 2008.

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Summary

Conclusions
- New forms of collective farmers’ marketing that go beyond traditional cooperative mechanisms can be observed across Europe
- These can be understood as responses to changing market, policy and societal contexts:
-- Loss of control over supply chains due to dominant position of retailers and concentration in retailing & processing
-- Increased production / processing standards
-- Growing differentiation of rural areas, evolving urbanrural relations, and changes in EU rural policy frameworks new opportunities
-- New markets for distinctive food qualities, services & public goods
- Collective organic farmers’ marketing initiatives apply a diversity of strategies ­ sometimes in combination ­ that are crucial to understand their functioning and (potential) impacts


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Sozio-Ökonomie, Betriebswirtschaft, Cofami, collective farmers’ marketing, marketing initiatives
Subjects: Food systems > Policy environments and social economy
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics
Related Links:http://www.isofar.org/modena2008/prceedings.html
Deposited By: Sanders, Jürn
ID Code:13975
Deposited On:14 Aug 2008
Last Modified:12 Apr 2010 07:37
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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