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Sustainable apple breedings needs sustainable marketing and management

Weber, M. (2008) Sustainable apple breedings needs sustainable marketing and management. In: Boos, Markus (Ed.) Ecofruit - 13th International Conference on Cultivation Technique and Phytopathological Problems in Organic Fruit-Growing: Proceedings to the Conference from 18thFebruary to 20th February 2008 at Weinsberg/Germany, pp. 232-237.

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Summary

Apple breeding programmes are currently in the middle of transition in terms of
ownership and management. Until now most of them were funded by the public.
Breeding took place by traditional methods since decades in a very sustainable way
to develop better apple varieties. Today, increasing loss of national boundaries and
globalisation, less interest by national bodies and institutions and rising cost levels
for high tech breeding methods entire programmes are nowadays urged to look for
new sustainable co- or self-financing business models in order to continue their
work. The paper explains through financial calculations how risk can be split by all
partners and how the supply chain can be developed further into a value chain by
using a collective royalty system on trees and fruit, to add value to all market
participants and to support the breeding efforts and to become sustainable through
profitability. A leading shift of mindset requires the involvement of variety managers
and companies who are coaching the whole process of introduction.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:value chain, product life cycle, intellectual property rights, royalty flow.
Subjects: Crop husbandry > Crop health, quality, protection
Crop husbandry > Production systems > Fruit and berries
Research affiliation: International Conferences > 2008: Ecofruit
Related Links:http://www.ecofruit.net
Deposited By: Tagung, Ecofruit
ID Code:13700
Deposited On:05 Aug 2008
Last Modified:12 Apr 2010 07:37
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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