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Consumers Values and Motives regarding Organic Food Products in Poland

Zakowska-Biemans, Sylwia (2008) Consumers Values and Motives regarding Organic Food Products in Poland. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Summary

Poland, like all new European Union member states has experienced significant growth in organically managed land and the number of organic farms in the last few years. However, there are still many barriers to overcome to stimulate the consumption of organic foods. There is a need to learn more about the emotions, cognition and behaviour of Polish organic consumers in order to develop effective marketing strategies. Polish consumers are motivated to buy organic food because of its perceived health and safety attributes. The highest interest in organic food is observed among consumers who value animal welfare, environment protection and self-fulfilment.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:consumer, organic food, motives, values
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 1.2 Consumers - Product Quality - Farming Practices
Deposited By: zakowska, dr sylwia
ID Code:12430
Deposited On:06 Oct 2008
Last Modified:12 Apr 2010 07:36
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674

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