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Interrelationships between organic food industry, innovation and consumer behaviour

Gaviglio, Anna; Licitra Pedol, Martina and Pirani, Alberto (2008) Interrelationships between organic food industry, innovation and consumer behaviour. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Summary

The aim of this work is to investigate the relationship between organic foods firms and innovation with particularly attention to organic dairying productions and consumer’s behaviour.
Using Porter’s competitive analysis and a special case history, the work wants to study which role innovation plays in a business strategy based on an upgraded concept of differentiation.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Organic milk and dairy products, innovation, consumer behaviour, Porter’s competitive analysis
Subjects: Food systems > Markets and trade
Research affiliation: Italy > Univ. Milano
International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
Deposited By: Licitra, Mrs Martina
ID Code:11961
Deposited On:12 Sep 2008
Last Modified:12 Apr 2010 07:36
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674

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