Gaviglio, Anna; Licitra Pedol, Martina and Pirani, Alberto (2008) Interrelationships between organic food industry, innovation and consumer behaviour. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.
The aim of this work is to investigate the relationship between organic foods firms and innovation with particularly attention to organic dairying productions and consumer’s behaviour.
Using Porter’s competitive analysis and a special case history, the work wants to study which role innovation plays in a business strategy based on an upgraded concept of differentiation.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Poster|
|Keywords:||Organic milk and dairy products, innovation, consumer behaviour, Porter’s competitive analysis|
|Subjects:||Food systems > Markets and trade|
|Research affiliation:|| Italy > Univ. Milano|
International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
|Deposited By:||Licitra, Mrs Martina|
|Deposited On:||12 Sep 2008|
|Last Modified:||12 Apr 2010 07:36|
|Refereed:||Peer-reviewed and accepted|
|Additional Publishing Information:||This paper is published in the conference proceedings: |
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674
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